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Audience Research Project

We’re launching the findings of our Audience Research Project with an exhibition: Home

Nexus Arts believes that arts are nothing without audiences, and that all members of our community should be able to engage with the artistic experiences. Thanks to the support of the South Australian Government through a Multicultural Affairs Stronger Together grant we have spent the past two years exploring the barriers, drivers and trends that impact the participation of culturally diverse audiences in arts events in Adelaide. The result of this research is a toolkit designed to support Australian arts organisations to better engage with audience members from culturally diverse backgrounds.

Nexus Arts established a network of arts leaders from across The Chinese Welfare Services of SA, Hispanic Women’s Association of SA and Arabic Language and Culture Association of SA and Campbelltown Arthouse to facilitate the research. Ably supported by our research partners, the Research Nexus, we collected 47 online survey responses and conducted 4 focus groups targeting members of the Arabic-speaking, Mandarin-speaking and Spanish-speaking communities, in addition to offering participants comfortable using English the chance to participate in an intercultural session. From this, we were able to gather data from participants born in 24 different countries who reported speaking 22 languages in addition to English.

Informed by a global review of literature, the Research Nexus has analysed these local experiences, producing a rich research report and the user-friendly Culturally Diverse Audience Engagement Toolkit. This Toolkit will be shared nationally across the arts sector, providing a roadmap to support organisations to provide a more welcoming and inclusive environment for all members of our audiences.

To celebrate the launch of the Toolkit, Nexus Arts, with passionate support from our arts leaders network will present an intercultural art exhibition, HOME. This exhibition, presented by Campbelltown Arthouse, brings together community artists from diverse cultural backgrounds to build connections, to collaborate and to further intercultural understanding. Our exhibition presents 42 art works from 23 artists reflecting on the meaning of home, a fitting backdrop for the launch of this vital research.

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Old Details, Hala Naji, 2019

Exhibition Details

Where: Home will be hosted by Campbelltown Arthouse:

168 Montacute Rd, Rostrevor SA 5073

When: 1 – 30 June 2021

For more information, visit: https://www.arthouse.org.au/