Jennette Plooij (she/her) is a strategic marketing and brand leader with a Dutch-Australian background. As Head of Marketing at Adelaide Fringe, she leads brand strategy and campaigns for the Southern Hemisphere’s largest open-access arts festival, connecting diverse audiences and artists through bold creative expression.
Jennette brings deep expertise in marketing, communications and partnership development, alongside a strong commercial and governance mindset. She holds a BA (Hons) in Communication Design from Swinburne University of Technology, Melbourne. She has lived and worked across multicultural environments in Europe, the USA, Asia and Australia, shaping global brand strategies and campaigns in the design, music, tech and sustainability sectors.
Her approach is collaborative and values-led, grounded in cultural awareness and a genuine passion for inclusive community engagement. She is committed to amplifying diverse voices and supporting Nexus Arts in fostering a vibrant, inclusive and sustainable arts sector.